Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

There’s a lot of talk about AI and how it is going to affect the future of advertising. I find the debates strangely ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. Advertising has a diversity issue. This is not new news. However, ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and other connected apps such as a calendar. So if you have a trip to ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.