Dubbed iFrame, the new video format is based on industry standard technologies like H.264 video and AAC audio. As expected with H.264, iFrame produces much smaller file sizes than traditional video ...

To keep Apple TV 4K’s interface true to SDR, it’s best to pick a video format that avoids unwanted HDR processing. For that, ...

Apple has developed a proprietary — even mysterious — “fisheye” projection format used for their immersive videos, such as those played back by the Apple Vision Pro. What’s the mystery? The fact that ...

Apple is said to be working on a new audio file format that would help to bolster its iCloud service by focusing on "adaptive streaming" for users on the go. In addition to improving streaming of ...

[UPDATE: Bizarrely, two days after clearly displaying on its website (see image below) that HDR10+ support was coming to the Apple TV app on a number of Apple platforms, Apple has now removed all ...

With the arrival of iOS 14.3, Apple’s ProRAW format is here, and it could significantly change the way iPhone users take photos—not just for this generation of handsets, but with the iPhone 13 and ...