Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

Predictions for the B2B events sector are good. However, the industry has some issues to overcome, says Andrew Kyrejko of Momentum Worldwide, to provide experiences that truly connect. B2B events must ...

User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first ...

As physical events truly get back underway, what are attendees’ expectations? What considerations do marketers need to keep in mind? What can event tech vendors now offer, and what are venue owners ...

Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own ...

According to Frost and Sullivan, B2B events account for $512 billion in spending every year. With so much money on the line, it’s no wonder event managers are turning to technology to up their share ...

From American Express to Amazon, top brands are increasingly looking to connect with their business customers by exploring new ways to elevate events in the digital realm. This has led to increased ...

Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24. The report was based on ...

Today’s corporate workforce might be returning to the office, but I don’t think anyone is under the illusion that we’re returning to “business as usual.” Across the B2B landscape, companies operate ...