How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

Blockchain-Ads, a premium ad network known for targeting crypto-savvy audiences, has launched its official Partner Program, welcoming LeanMarketing-Crypto (LM-Crypto) as a certified partner. As part ...

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

The MarketWatch News Department was not involved in the creation of this content. Joint architecture brings enterprise-grade data and AI optimization to performance advertising across Finance, SaaS, ...

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

Cryptocurrencies are beginning to smell a lot like tulips. Still no one I know in the world wanted or received a virtual reality headset for a holiday present last month. Everyone continuously waits ...

Over the course of the last 11 years the crypto industry has shown us nothing less but a Big Bang alike explosion. In fact, the pace at which the industry has been developing is pretty much unique and ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.