Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

Creativity is a notoriously hard concept to measure, but researchers have developed a new test that requires only a few minutes to complete. In a study published in the journal PNAS, scientists asked ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. These days, TikTok users are measuring their “creativity scores ...

Creativity is about so much more than your ability to paint a picture or crochet a top. Take this creativity test to measure yours. Our editors independently select these products. Making a purchase ...

I’ll be honest. I’m trying something new. After a discussion on whether traffic can be beautiful, I had a couple of post-interview questions for Kinder Baumgardner. He’s a landscape architect for SWA ...

A new study conducted by the University of Montana (UM) suggests that artificial intelligence (AI) can match the creativity of the top 1% of human thinkers. Led by Dr. Erik Guzik from UM's College of ...

Listing your Myers-Briggs personality type might be all the rage on dating apps—are you a ISTJ or a ENTP? But there is a new personality based online-quiz that we find a lot more interesting because ...

Doctors use the “universal pain assessment tool” to measure how uncomfortable their patients are. It’s a simple mechanism made up of smiley (and sad) faces. At one end of the spectrum is “pain free,” ...

Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 210th edition of the quiz, we present ...

With National Novel Writing Month (NaNoWriMo) in full swing, many writers may be looking for ways to blast through their writer’s block and boost their creativity. One common technique writers often ...