When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. The framework chosen to build an executable marketing strategy is not always obvious at the ...

Year after year, advertisers look to increase performance through new and innovative strategies, and 2025 is no exception. As marketing budgets continue to face more scrutiny from internal ...

For decades, the choice has been among relational databases from a variety of vendors, but that era is ending, argues Neo Technology CEO Emil Eifrem. Relational databases are no longer the default ...

When millions of people fled Ukraine following Russia's invasion in 2022, governments and humanitarian organizations used mobile phone and online platform data to track movements and identify where ...