A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...

At CES 2026, Instacart (CART) unveiled Data Hub, its new clean room solution that gives consumer packaged goods brands and their agency partners ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for ...

Have you ever spent hours wrestling with messy spreadsheets, only to end up questioning your sanity over rogue spaces or mismatched text entries? If so, you’re not alone. Data cleaning is one of the ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...