The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine ...

The judge agreed Google "willfully engaged" in "anticompetitive acts." A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

U.S. District Senior Judge P. Kevin Castel certified a class of about 5,000 publishers after rejecting defendant Google's motion that sought to exclude expert opinions of a Harvard Law School ...

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...