Hydrox, the chocolate cookie sandwich that dueled for decades to win over more taste buds than Oreo, is back, thanks to a Newport Beach company that’s capitalizing on the niche market eager to munch ...

Like Coke and Pepsi, Oreo and Hydrox have been engaged in a century-long retail product feud. Released in 1908, four years before the first Oreo rolled off the factory lines, Hydrox has long had to ...

If you’re craving a crème-filled sandwich cookie, Oreos are usually the first snack that comes to mind today. After all, they're the world's best-selling cookie. But this snack favorite is not the ...

Oreo is the best-selling cookie in the world today. But few people remember the product that Nabisco blatantly ripped off: Hydrox. A creation of Kansas City’s Loose-Wiles Biscuit Company, Hydrox was ...

Add Yahoo as a preferred source to see more of our stories on Google. A pile of Oreo cookies with a heaped bowl of Oreo ice cream in the background - Burke/triolo Productions/Getty Images Before there ...

The cookie that many people consider to be the “original Oreo.” Photo: Courtesy of Hydrox Cookies This grand return was supposed to happen around a year ago, but it’s taken Kassoff quite some time to ...

The Oreo-buster is back. Hydrox cookies, those Oreo-like chocolate sandwich cookies, could reappear on store shelves as early as September, says Ellia Kassoff, CEO of Leaf Brands, which recently ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. The cookie is crumbling in the competitive $9 billion category.

(JTA) — You know what Oreos are. They’re two delicious chocolate cookies sandwiched around a creme filling. Oreos also come in Double Stuff, vanilla, birthday cake and pumpkin spice (really). There is ...

The original chocolate sandwich cookie was discontinued in '99. Ellia Kassoff, who grew up with Hydrox and wanted to bring it back, learned that if someone isn't using a trademark, it's up for grabs.

As a child, the only sandwich cookie in Ellia Kassoff’s home was Hydrox. Not Oreos. Hydrox. Decades later, the entrepreneur is resurrecting the product he used to love. After years of dormancy, Hydrox ...