LEGO, Star Wars and Smart Brick
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There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new batch is now available, including the gorgeous display piece depicting key scenes and characters from the Sorcerer’s Stone.
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.
LEGO fans and Disney lovers alike have something big to look forward to this fall. Releasing on September 1, the new LEGO Disney WALL-E & EVE set is already making waves online. With 811 pieces and a detailed design true to the heart of Pixar’s iconic ...
Marvel’s First Family joins the Marvel Cinematic Universe on July 25th with the debut of The Fantastic Four: First Steps, which gives you plenty of time to build the new LEGO set inspired by the film. Interestingly, this is the first Fantastic Four set ...
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.