CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for ...

From developing community partnerships to earning word-of-mouth support, implementing a localized marketing strategy can help boost visibility and build a loyal customer base. However, this task can ...

DENVER (KDVR) – The end of an era defined by quirky local advertisements has come to an end for those who’ve grown up in Denver. That’s because Rocky’s Autos Inc., which put out a plethora of ...

Twitter will take out advertisements in 28 local newspapers across the US to encourage readers to support local journalists and news outlets, Axios first reported. The ads will begin appearing Monday ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...