In 2025, American travelers are looking for more than just ticking off famous landmarks. According to the latest booking data from GuruWalk, a platform for free walking tours, there’s a growing trend ...

Airbnb is expanding far beyond vacation rentals with its latest summer release, unveiling thousands of new immersive travel experiences designed to help travelers connect more deeply with the ...

You didn’t cross continents just to sip the same latte from the same coffee shop you visit at home. You came to feel the rhythm of a new place. To taste something unfamiliar. To connect beyond the ...

The shift towards slower and more immersive travel has given rise to a new trend called "tiny tourism".

DAYTON, Ohio (WDTN) – With spring break season here, experts in the travel industry are optimistic that more people are ready to travel. Becky Liu-Lastres, an associate professor of tourism and travel ...

The travel experiences segment, which includes everything from tours to museum visits, is expected to outpace every other major travel segment through 2029, according to data from Arival and ...

Partnerships are a critical part of GHA's loyalty strategy. Creating unique and bespoke partnerships allows them to leverage the appeal of independent hotels while competing with larger chains.

Experience-led travel is transforming how people explore the world. Travelers now choose destinations for cultural and entertainment moments, creating long-term growth opportunities for cities that ...

Cultural immersion emerged in most 2026 trend reports with travelers expressing their wish to learn about and make meaningful connections with the destinations they visit. A Reader’s Digest 2026 ...