Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing products with their small and highly engaged communities via social media to ...

JACKSONVILLE, Fla. — Winn-Dixie Stores here is scheduled to launch a major marketing campaign today in parts of Louisiana and Mississippi based on the tag line, "Local flavor since 1956." The campaign ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Local advertising is thriving and is projected to pull in an impressive $33 billion this year, showing a strong 16% year-over-year growth. At the same time, including diverse audiences in media plans ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

The landscape of retail is undergoing a rapid, technology-driven transformation. No longer are generic vending machines simple dispensers of pre-packaged goods; the new generation of automated cotton ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

With 30 years of experience, Lincoln Jacobe, CEO of 6 Pillars Marketing, has delivered outstanding outcomes for a wide range of brands. As businesses of all sizes now have global marketing ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...