The Utah-based company ranks No. 2 among the top U.S. sellers on Amazon's third-party marketplace.

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Everyday it feels like yet another product launches, and to be quite honest, a lot of them miss the mark. A solid roll out and marketing campaign is one thing, but whether or not a product is actually ...

Actress Tracee Ellis Ross launched her haircare brand Pattern just shy of six years ago with the intention of making products designed to be layered and mixed together without flaking or pilling, a ...