The Television Publicity Executive Committee has launched its fourth annual TPEC Awards, an event that honors the best publicity campaigns in the television industry. This year, two new categories are ...

The U.S. Department of Homeland Security skipped a fully competitive bidding process to give two Republican-linked firms the first part of a $200-million television ad campaign that lauds President ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

The Home Office of the U.K. government is set to launch a publicity campaign attacking end-to-end encryption, citing child abuse fears. The main objective is to sway public opinion against Facebook’s ...

Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact. This webinar explores a structured approach to managing ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve. When it comes to brand building, authenticity ...