In an industry where 89% of brands say a retailer’s technology stack influences their advertising spending decisions, retail media networks are inexplicably playing hide-and-seek with their ...

New data from marketing solutions provider Keen Decision Systems suggests that retail marketers are no longer spreading budgets thin across multiple retail media networks (RMNs). Rather, they are ...

After years of price-driven gains, Acosta’s John Carroll warns the industry must pivot to tech-enabled collaboration to reignite meaningful unit growth While the last five years have been a roller ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue. Retail media networks operate by combining first-party ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers. After media companies like NBCUniversal, Disney and Paramount ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Operators can generate revenue by either creating their own or joining an aggregated network. With roughly 160 million people shopping the channel each day, convenience stores are an ideal space for ...

As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. Retail media networks are projected to be worth $179.5 billion by 2025, but capturing ...

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking ...

In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already started. “I’m very close ...