The whole point of doing an influencer campaign is to “influence” people into liking your brand and buying your product – not piss them off. One soda company’s PR campaign had people poppin’ off ...
For the rest of the summer, Starry is giving away free soda if any part of the U.S. experiences 100-degree weather. The PepsiCo-owned lemon-lime soda brand is offering a limited digital rebate through ...
Poppi, a U.S. soda brand known for its prebiotic beverages, is facing a wave of online backlash following a high-profile marketing campaign that involved sending massive, neon-colored vending machines ...
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