Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

With the Alps as its biggest draw, Switzerland has traditionally been a biannual destination, drawing visitors to its summer mountain scenery and winter slopes. Summer visitors come to savor iconic ...

Even a city-hopping holiday in Switzerland can require swimming trunks and hiking shoes. Here are Monocle’s top picks for where to go and what to do this summer, featuring crisp waters, staggering ...

The Matterhorn is the most recognizable mountain on earth - and Zermatt's calling card. The Gornergrat train is the town's most popular activity. My first ever trip to continental Europe was a hiking ...

On court, Roger Federer has always pulled off wins in style. Luckily for fans, his elegant delivery has since extended to other arenas. Starting in 2021—a year before his retirement from professional ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...

Canadians already account for over 60,000 overnight stays in Geneva, and their hotel nights across Switzerland have risen 44% in the past decade. Officials see them as key to developing four-season ...

Roger Federer was seen along with Hollywood actress Halle Berry in an ad video for Switzerland Tourism aimed to further boost ...

Sweden’s tourist board has decided it is time to make it clear that the nation is not, in fact, the same country as Switzerland. According to Visit Sweden, the two countries are constantly being mixed ...