The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Announced today at the YouTube NewFront, CreatorIQ, the global operating system for creator-led growth, expanded its partnership with YouTube by integrating the YouTube Creator Partnership API to ...

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In a bid to stop ad-blocking on modified ad-free YouTube apps, Google is introducing the Android WebView Media Integrity API. This is simply an API that helps websites check the authenticity of ...

Fabulate is a launch partner for YouTube’s newly announced Creator Partnerships API program. The tech firm said this move ...

During a press Q&A session after the official YouTube Gaming announcement, the YouTube team said it is looking to build a chat API to help creators better manage livestream comments. At this time, ...

The update streamlines how brands find creators, manage partnerships and track performance, while expanding access via an API ...

The developer behind the popular third-party YouTube app Tubecast for Windows Phone and Windows 8.1 has updated both versions that include, among other things ...