Press Advantage, a leading press release distribution service, today released insights examining the disconnect between internal brand improvements and external audience perception, addressing a ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. Business today moves at a breakneck speed. In response, many ...

In today's world, personal branding wields tremendous influence over careers and opportunities. Understanding the challenges that arise without a solid personal brand and the ever-evolving branding ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and thought leadership before hiring PR services.

When we think about branding, we often think of branding from a customer or end user perspective; however, strong branding can also be crucial for a successful talent and recruitment strategy. Today’s ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...