The festive season has a reputation for undoing good habits such as eating well and exercising. Normal routines disappear, ...

Neuro-Behavioral Clinical Research (NBR) represents a thoughtful approach to understanding the complexities of the human mind. Founded in 2005 by Dr. Shishuka Malhotra, NBR was created to foster a ...

Are we reading our dog’s moods right? Does TV really comfort them when we’re away? These pet stories were catnip to us this ...

Everyday life is full of small behaviors we treat as moral choices, scientific truths, or acts of civic virtue—often without ...

From navigation to social behavior to personality, scientists are rewriting what it means to be a clever snake. Here’s what ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Researchers explored the nuanced dynamics of how people balance their desire to speak out vs their fear of punishment in a ...

Knowable Magazine reports 2025 faced turmoil in U.S. science amid job cuts and budget slashes, yet saw advances in gene ...

Witnesses reported seeing a shark breach just offshore at Lovers Point that morning, where Fox was leading a group of about a ...

Modern research echoes Adler’s theses. In simple terms, siblings differentiate themselves to reduce direct competition. If ...

Humans are social creatures. Behavior spreads through social networks, and being observed encourages consistency—as does ...

In 2025, Popular Science continued our mission to demystify our weird world for millions of readers. We debunked myths about ...