Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

The centerpiece of LEGO's latest offering is the 2x4 smart brick, embedded with intricate code and sensors. This brick can be reused across different sets and characters, providing immense versatility ...

LEGO has once again redefined the landscape of children's play with its groundbreaking launch of smart bricks at CES 2026. This innovative technology promises to enhance the creative experience by ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

Danish toy-maker LEGO has hit the technology focused CES this year, announcing their new Smart Play platform, an interactive ...

Darth Vader’s TIE Fighter is a 473-piece set with a smart Darth Vader Minifigure, one Smart Brick and one Smart Tag, priced ...