Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

In a moment that has captured the attention of toy lovers and tech enthusiasts around the world, the Lego Group has revealed ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

Lego Unveils Smart Brick at CES Lego has introduced the Smart Brick at CES, an interactive Lego piece equipped with sensors ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

CES 2026 is nearly in full swing. Through this week, Las Vegas will be stuffed with the nerdiest people you know talking ...