Bridging the academia-industry gap, Chandigarh University (CU) has signed a landmark Memorandum of Understanding (MoU) with global big 4 consulting firm EY India,’ to offer 10 Professional ...

OpenAI is doubling down on ads as a core pillar of its business, reportedly targeting $100 billion in advertising revenue by 2030 OpenAI is aiming to make ads a key business while rival Anthropic ...

A prominent Alaska car dealer will pay up to $1 million to settle claims from state officials that the company deceived customers and violated state consumer protection laws with false advertising ...

The numbers tell a story that most agency owners already know in their gut: AI anxiety is rising fast. In 2024, 44% of digital marketing agencies viewed AI as a significant threat to their business ...

The model has proven to be over 97% accurate, and for some clients it has proven to be over 99% accurate Ironically, the clients with incredibly complicated buyer journeys see the best results. All ...

The algorithm has broken influencer marketing. That’s the premise upon which Parade founder Cami Téllez and ex-TikTok executive Jonathan Kroopf founded Devotion, an AI-enabled company that will help ...

The company had clashed with the military over how officials wanted to use its cutting-edge A.I. model. The order could vastly complicate intelligence analysis and defense work. By Julian E. Barnes ...

So, you finally discovered ChatGPT, Claude or whatever shiny AI toy your nephew told you about. Congrats! You’re officially part of the future of marketing! Ok. Not really. Not the way you’re doing it ...