The lake effect snow is coming down outside the News10NBC Station on East Avenue. Expect localized snow through the afternoon. Here's what we're tracking. https://www.whec.com/top-news/first-alert-weather-yellow-alert-for-lake-snow-frigid-temperatures-breezy-winds/ | WHEC TV

59K views · 231 reactions | A fire broke out at a townhome in Webster Thursday night. A News10NBC photojournalist was at the scene and saw some of the damage. https://www.whec.com/top-news/crews-battle-fire-at-townhome-on-springwood-drive-in-webster/ | WHEC TV | Facebook

The Spencerport Fire District shared this video of a pickup truck going up in flames yesterday on Big Ridge Road. Here's what we know. https://www.whec.com/top-news/pickup-truck-goes-up-in-flames-in-spencerport-spreading-to-another-truck/ | WHEC TV

2.2K views · 27 reactions | News10NBC's First Alert Weather Team is honored to keep you informed on Rochester's sometimes-wild weather. Our news team relied on the First Alert Weather App yesterday to cover Wednesday's storms. You can have our team's experience and knowledge with you at all times, too. Be sure to download the First Alert app from your app store. | WHEC TV | Facebook

12K views · 43 reactions | Wait till you see how quickly our weather changes for the end of the weekend... Check in to News 10NBC First Alert weather. | WHEC TV | Facebook

Tracking the weather conditions for the next 10 days of your life... Only on News 10NBC First Alert weather at 11. | WHEC TV | Facebook

The weather is on the nice list this year for Christmas Eve and Day, but Friday PM may have major travel impacts. A clipper system will pass through the region and could bring us the most snow of the season so far. Stay tuned for updates! | WHEC TV

Good weather for traveling over the Christmas holiday, but then things get interesting! Find out why on News10NBC First Alert weather. | WHEC TV